No More Checkout Abandonments; Incorporate 'Guest Checkout' Option Into Your E-store
Shoppers nowadays prefer shopping on the move, holding a tablet or smartphone in hand and exploring the whole collection available in the online store. Well, this is the digital era and people today lack enough time to practically visit shopping malls to buy the products of even daily needs. Every time they feel bored, they switch to their smartphone and a brand new session of online shopping begins. However, not all of these sessions turn out to be long and productive. People often abandon their shopping cart before they make it through the checkout and go elsewhere. They probably have no interest in filling the long, annoying form on the way to the payment followed by the checkout. What it takes to practically minimize the odds for shopping carts being abandoned and turn quick and short shopping sessions productive? Considering the long form filling process to cause the abandonment, introducing a guest checkout option really makes sense. Take your example; while traveling...